When I was copying and using my images I thought very hard about the copyright law and to change the images in such a way that they were not the same as they were when I copied them. There are many different opinions on this and some can be seen as good and bad. Especially when it involves enhancing and highly manipulating an image to make it look better by enhancing features so that it can attract more customers to buy that product. Some people will buy a product even if it doesn't do what it says it should do causing them to have wasted their money. This is highly used in television adverts, magazines, clothing adverts. Images in every day settings are highly manipulated to make them look more appealing.
For example any "wrinkle cream adverts" they will go through great lengths to advertise their products and make them look as good as they can. This can bedone by hiding the models wrinkles on their faces which will portrait their product to work even, though they have just use Photoshop editing to hide these. By using younger models as well I think makes the company look desperate as they are not portraying their product on an old enough person who has experienced wrinkles. For that reason making their product look good to customers by using younger models is deceiving I think.
The ethics law has remained in place for companies to think about whether what they are doing is right or wrong for their customers, and whether they are allowed to sell their goods to their clients. When changing images by using Photoshop it is deceiving for customers and the ethics laws stands in place for companies to only be allowed to change certain images but, not so much as the images are no longer the original image. Some companies have been fined and stopped from changing their images.
It is important for companies to have an agreement with the owner of the original image or, the model's permission to change their image as if they don't the company can be sued and get in a lot of trouble. When changing someone's picture the company will need their permission as the copyright law is in place and can get the company in trouble. However if the person is just using the image for messing around with and gaining experience that is fine, as long as the image doesn't go on-line or be used for other people to see. If this happens you must be sure that you have the person's permission, this can be lengthy job and can take time but will be worth it in the end.
I don't really need to think about these laws as I'm using a google image but editing it to make it my own image.
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